Star Trek ed altri classici vanno on line sul sito della CBS (purtroppo solo negli USA). Si scommette sul fatto che l'efficacia della pubblicità nei contenuti on line sia stata rivelata più efficace di quella presentata nella comune diffusione.
Part of the reason for the rush to online video may be that advertising in online shows works better than on broadcast TV. Research from a media consultancy firm shows that web video viewers are 47 percent more engaged by advertising than traditional TV views. That may be due to the fact that it's nearly impossible to avoid commercials embedded in online episodes, but whatever the reason, the finding demonstrates that streamed programming could become a cash cow for the networks. [From Star Trek, Twilight Zone, other classics beamed onto 'Net]
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