Quanta verità e conoscenza viene occultata dai vincoli imposti dalla necessità di coesione sociale? La nostra cultura tende a dare all'anonimato una valenza spesso negativa (salvo poi utilizzarlo come strumento di controllo). E' comprensibile che non si possa dire quello che realmente si pensa, in fondo la coesione sociale, che sia in famiglia, in azienda o scuola (od in qualunque raggruppamento di persone) si auto consolida attraverso l'omissione del reale interiore. La rete, come strumento di libertà può dare voce a tale realtà interiore soffocata dalla necessità di non essere soli. Vi raccomando la lettura di questo lucidissimo post.
PostSecret.com is a site where members obtain a form of therapy from anonymously sharing their secrets with the world. The project started with physical post cards about 4 years ago and has since made the migration to social media. There have also been a number of books and videos created as a result of the more than 180,000 secrets that have been shared.
It amazes me the creativity, honesty and emotion that individuals are willing to display anonymously via the web. The most recent compilation from PostSecret.com, A Valentine Video, can be seen below.
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Companies could try creating a forum for employees to anonymous submit thoughts and ideas being clear that all content must be work appropriate. If needed, monitor the site and allow users to flag inappropriate content (ala youtube) or if necessary monitor the submissions before they are posted (making it clear to submitters why the have been censored). If that is to radical, start by allowing employees to express themselves by ranking and rating content. The idea is to give employees a voice and the freedom to break free of the hierarchy and danger of group think. I was just talking with my colleague Alan and we discussed how an anonymous forum could be valuable tool on those occasions when everyone is thinking the plan from the top is flawed, but doesn’t feel comfortable voicing their opinion.
[From Wikinomics » Blog Archive » A valentine video of secrets - a lesson for the enterprise]





